Music News: Soundmerch launch Melbourne record + merch store

Australia's favourite purveyors of music merchandise Soundmerch flourish in 2021, launching brand new Melbourne record and merch store.

Independent Australian merch company Soundmerch is thrilled to announce the arrival of their first ever retail store, slinging Melbourne’s favourite homegrown and international artists’ merchandise and music. The country’s most trusted screen-printing, band t-shirt and music merch supply company opened its Collingwood warehouse doors to the public last month, before officially cutting the ribbon with a triumphant post-lockdown launch this week. Now, the team of music lovers, musicians and industry professionals behind Soundmerch are stoked to be bringing in the New Year with a stacked calendar of upcoming in-store performances and intimate events.

“When Covid hit…..touring died off, and we found a massive increase with our online sales. The business flipped on its head overnight. The online store went insane and became the main part of what we do. Artists were pushing their merch online, for many it became their main source of income. We were the facilitator between bands and their fans. Previously we were all about the production of merch for touring. Then it turned and was all about the production of merch for online. With that came a massive uptake and demand for vinyl records. So we started stocking more and more titles. To the point where we could (and did) open a real life record store. We’re now selling more records than merch! We’ve seen an increase of 600% in vinyl sales” – Tim Everist

Open seven days a week from 11am - 5pm and until 7pm on Fridays, the Soundmerch showroom on Oxford St, Collingwood will be home to exclusive in-store performances, album launches and signings, listening parties, merch drops, and activities leading into this summer and beyond, with a gallery space opening in January to host visual art exhibitions. Their first official in-store performance will be the unstoppable live force Maple Glider. Be sure to mark this down in your calendar and in the meantime head down to the Soundmerch store or online and check out what this beloved institution has on offer.

Soundmerch
​​64 Oxford St, Collingwood VIC 3066
Open 11am-5pm everyday, 7pm on Fridays
or 24/7 online at sound-merch.com.au