Music News: Club Media launch new label - Avastar

The metaverse music label are welcoming their debut “virtual talent” signings Maie + RUBY 9100M with an upcoming adidas Originals brand collaboration.

Introducing Avastar, a progressive Melbourne based record label dedicated to releasing music and video content for non-human artists. The label is thrilled to welcome their first two signings Maie and RUBY 9100M, sharing Ruby’s debut single and video ‘Screaming’ out Thursday 23 September. Released in an exclusive product collaboration with adidas, ‘Screaming’ premieres the anticipated arrival of the adidas Originals by RUBY 9100M Ozrah sneaker dropping online and via select retailers Friday 24 September.

Cop a first taste of the project in the teaser video below and stayed tuned for more details!