About Us

Music and Arts Publicity, Radio Servicing, Project Management, Social Media Strategy and Marketing.

Sarah Guppy (she/her) — Owner / Director

Sarah Guppy is an accomplished music industry professional with a global perspective, having worked in Australia, the UK, and Asia. She is the owner of This Much Talent's Naarm/Melbourne office, which she established after working in their London office. Her extensive experience encompasses producer, songwriter, and artist management, as well as marketing, publicity, radio servicing, and event production. Sarah has curated and programmed for iconic music venues Revolver, Shadow Electric, and Horse Bazaar (Japanese-owned venue). Her curatorial work extends to her event series, Label of Love (a record label series) and Labour of Love (a music artist exhibition series), and live acts for events such as Melbourne Fashion Week and Mountain Goat’s Cans and Bands with The Social Crew.

In 2025, This Much Talent produced the return on the VMDO's (Victorian Music Development Office) networking breakfast event, APAC Exchange, hosting international guests from Vietnam, the Music & Data Insights Summit held over two days at Collingwood Yards in Naarm and was the publicist for the Korea Spotlight events with Live-Nation and Korean Agency Kyte.

Since 2023, This Much Talent has managed Australia's annual global Record Store Day event. This includes overseeing the national event's direction, coordinating with over 200 stores, managing local releases, and handling sponsorship, marketing, and social media strategy. In late 2024, Sarah was appointed Director for the global event in Australia.

Previously, as the COO & CCO of Singapore-based company Gig Life Pro, Sarah brought a wealth of knowledge and expertise to help create purposeful networking and educational opportunities for their curated global community. Her unique global perspective and strategic insights ensured that the company was well-equipped to navigate the ever-evolving landscape of the music industry.  Sarah hosted over 150 international music industry online networking events. She worked on trade missions and networking events in London, Tokyo, Singapore, Seoul, Busan, Bangkok, Kuala Lumpur, Hong Kong, Melbourne, Sydney, Manila and more.

Sarah has spoken on panels at various industry conferences and events, including BIGSOUND (Brisbane), Face The Music (Melbourne), Melbourne International Jazz Festival, Stonnington Jazz Festival, APRA & Music Victoria Workshops (Melbourne), SONIK (Manila), Indie Week (Canada), Mondo NYC (USA), Vietnam Music Week, Indie-Con (Adelaide, Australia), Taiwan Beats (Taiwan), Ministry of Culture of Mongolia, and Bangkok Music City (Thailand).

Additionally, she has served as a mentor for programs such as The Push, Live Music Professionals, MIME (Music Industry Mentoring Edge with Box Hill Institute), and the AIR Women in Music Mentor program.
Sarah also contributes to several industry advisory committees, including those for RMIT's Bachelor of Arts Music Industry, Box Hill Institute's Bachelor of Music Industry and Collarts' Entertainment Management Course.

Erin Larkins (she/her) — Communications and Project Manager

Erin Larkins is a publicist, social media manager, and content creator, specialising in brand development, strategic promotional plans and event coordination. Through her work as a publicist, she has developed and executed branding for clients, media and radio campaigns across Australia. Erin's background in the creative arts and her passion to see the industry thrive is at the forefront of every aspect of her work. Before joining This Much Talent, Erin graduated from Box Hill Institute of Music and worked as the Administration and Social Media and Event Manager. In this role, Erin created, developed and executed social media plans according to corporate branding guidelines, worked on graphic design and visual content, and developed new branding guidelines for events and programs.

On top of this role, Erin collaborated and created a Youth Music Development program run for high school students and ran student events, workshops and initiatives. She also worked on the school's in-house record label Tremorverse Records, with the artists on branding and social media plans; compilation releases; liaising with physical and digital distribution; and promotion. Erin Larkins is a Social Media Manager and Content Creator, specialising in Brand Development and Strategic Promotional Plans. She has previously worked in roles at Box Hill Institute and Tremorverse Records (with Label Director Merida Sussex). In these positions, she worked on a range of projects including the coordination and production of Magnify Music Camp and release strategy, brand design and communication of Tremorverse 2, Tremorverse 3, and Songs From Home.

Erin’s background in Creative Arts shows in her passion for graphic design, visual content creation, copywriting, metadata processing, release strategy and digital marketing and communications, Erin is confident in working with a range of clients and is positive you’ll want to get a coffee with her after your meeting.

Sarah and Erin’s combined experience in the music industry allows them to initiate and maintain strong relationships via networking, cultivating partnerships, and working with artists directly.